Archive

Tag: Apple iPhone

Artificial Intelligence

Apple’s AI Strategy: Personal, Private and Made ‘for the Rest of Us’

The news AI watchers have been waiting for has arrived: Apple has revealed its technology strategy. But while its rivals have taken to the spotlight to unveil model after model and how they’re baking it into every one of their products, the iPhone maker seems to be taking a different approach, positioning it as “AI […]

Apps

The Apple, Google AI Pact Risks Further Big Tech Antitrust Crackdown

It’s no surprise Apple has AI ambitions, especially after falling behind its Big Tech peers. A new report reveals the company is in “active negotiations” with Google to bring its Gemini technology to the iPhone. Should a deal materialize, Apple would license Google’s generative AI offering to help bring such technology to iOS. This mega-deal […]

Marketing

“Think Different”, Indeed. How The iPhone Changed The Rules of Communication Dramatically

The way we’re communicating with each other has changed a lot over the past few years, but nothing seems to have made us look at our communication on the go more than the introduction of the Apple iPhone. Since its introduction in 2007, the iPhone has made a huge dent in the handset market. In […]

Marketing

It’s All About Timing

Recent events have motivated me to write this blog post. Often times I find myself thinking about topics to write about and then soon enough, a new event happens whether it be a marketing campaign, news, technology development, etc that just reinforces my topic. This post is no exception to that rule. It’s all about […]