Archive
Tag: AI strategy
HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition
HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]
SAP Challenges Value of ‘Best-of-Breed’ Apps in Enterprise AI
When executive Muhammad Alam stepped onto the Fountainbleau theatre stage in Las Vegas earlier this month to give his opening keynote talk at SAP Connect, I half-expected to witness a spectacle. After all, I’m at a tech conference where AI dominates the agenda, so why wouldn’t there be a flashy performance, brimming with pagentry, to […]
Most Companies Still Aren’t Ready for AI, But Leaders Are Starting to Capture Value
The number of companies truly ready for AI may have plateaued, with just 13 percent saying they’re prepared to operationalize the technology. That’s according to Cisco’s third annual AI Readiness Index, released earlier this month. While the topline number hasn’t shifted year over year, the context has. Cisco says the so-called “Pacesetters”—a small but disciplined […]
Lattice’s ‘Refounding’ Moment
Much has changed in the world of human resources since entrepreneurs Jack Altman and Eric Koslow graduated from Y Combinator in 2016. The duo had launched a startup called Lattice, built to improve organizational growth. They recognized there was a better way for companies to manage people—being proactive drove success. Though a technology firm, Lattice […]
Trust and Accountability Limit Agent Use Today at 27%, but Delegation Expected to Reach 43% in Three Years
Despite tech companies’ promises about the potential of AI agents, knowledge workers are still cautious about the technology. New research from Asana’s Work Innovation Lab shows that today, workers offload 27 percent of their workload to agents. However, that number is expected to rise to 43 percent within three years. But what’s the cause of […]
Google Still Owns Search—But ChatGPT Is Winning on Action
New data from the enterprise SEO firm BrightEdge reveals how artificial intelligence is redefining the search industry. Does it suggest that Google’s dominance is coming to an end? No, but it shows what the next era of search is shaping up to look like, one where task-oriented assistants like ChatGPT increasingly handle decision-making and action, […]
HubSpot Embraces Multi-AI CRM Strategy with Claude Integration
HubSpot is expanding its list of AI models connected to its Customer Relationship Management (CRM) platform. Customers can now connect their databases to Anthropic’s Claude, allowing them to query data using natural language, generate visualizations, and take action—all within HubSpot. This is the second such connector the company has introduced, following the introduction of ChatGPT […]
What Salesforce Discovered by Letting AI Run Its Help Portal
Salesforce isn’t shy about how it’s using its products, especially its agent development platform. When it comes to embracing AI agents, the enterprise tech firm has openly touted that it’s “drinking its own champagne.” Since Agentforce’s launch, CEO Marc Benioff has used every opportunity to showcase how the service is helping bolster his company’s help […]
Daily AI Users at Work Report Higher Productivity and Job Satisfaction, Says Slack
Marc Benioff’s vision of a digital labor force is no longer hypothetical—it’s starting to take shape. Days after his company, Salesforce, launched its fourth-generation agentic development platform capable of scaling AI agents across business use cases, its subsidiary Slack released its latest Workforce Index report, which shows AI gaining acceptance among workers. According to the […]
How to Use AI for Marketing, the Non-Obvious Way
IN THIS ISSUE: A review of the book, “The Non-Obvious Guide to Using AI for Marketing” by David Berkowitz, a clear, practical resource for marketers trying to make sense of AI without getting lost in jargon or hype. Plus, why did Salesforce pay $8 billion for Informatica? Short answer: It’s the data. The Prompt Over a […]