Archive
Tag: AI-Powered Search Engine
Glean Assistant Evolves to Give Every Employee a Proactive AI Coworker
Glean is transforming what a personal AI coworker can do in the enterprise. Less than three months after its last update, the company is rolling out what it calls a “generational step-change” to its Glean Assistant, giving employees a proactive partner that doesn’t just surface insights—it anticipates tasks, organizes work, and executes actions across the […]
HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition
HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
Google Still Owns Search—But ChatGPT Is Winning on Action
New data from the enterprise SEO firm BrightEdge reveals how artificial intelligence is redefining the search industry. Does it suggest that Google’s dominance is coming to an end? No, but it shows what the next era of search is shaping up to look like, one where task-oriented assistants like ChatGPT increasingly handle decision-making and action, […]
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
HubSpot Buys Dashworks to Power Up Breeze’s Search and Content Tools
HubSpot is expanding its AI capabilities with the acquisition of Dashworks, a startup known for its AI-powered search and knowledge management tools. Financial terms were not disclosed, but the Dashworks team will be integrated to bolster HubSpot’s Breeze offering, specifically in areas such as search and content gathering. “What’s impressive about Dashworks is its simplicity—ask […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]
How Companies Are Unlocking AI’s Value Beyond the Hype
IN THIS ISSUE: Learn how companies are cutting through AI hype to build effective, winning strategies with the technology. Plus, OpenAI’s AI-powered search is now available to the public, marking a pivotal moment: Is this the end of traditional search as we know it? Will Google’s crown be at risk? Finally, don’t forget about this […]
Dropbox Unleashes Dash, Its AI-Powered Search, for the Enterprise
When Dropbox launched Dash in June 2023, the goal was to make this AI-powered “universal search tool” a solution for organizing files and folders scattered across countless tabs and apps. Initially, Dash was tailored to personal users and freelance workers to reduce the time they spend looking for content they need to do their jobs. […]