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Tag: AI Business

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Strategic Leadership in the Age of Generative AI: A Guide for Long-Term Success

Can a new book finally help executives grasp the full potential of AI? In this issue of “The AI Economy,” we look at “Winning with Generational AI” and chat with one of its authors, Charlene Li, to understand if this 90-day blueprint can offer highly sought-after clarity. You have probably heard about NotebookLM, but what […]

Artificial Intelligence

The 90-Day Generative AI Blueprint

As we continue to see innovations around artificial intelligence accelerate, I continue to hear about how confused executives are when discussing how to use the technology. Multiple studies illustrate this point, which Salesforce chief executive Marc Benioff further emphasized during his Dreamforce keynote last month. Organizations recognize AI as being transformative and fear being left […]

Artificial Intelligence

Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns

Months after its introduction at Cannes Lion, Pinterest officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in “[driving] lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.” Pinterest boasts that its technology can save […]

Apps

Salesforce Gives the Gift of Free AI Trailhead Courses Through 2025

This is my final dispatch from Dreamforce 2024. The conference did live up to the hype Salesforce chief executive Marc Benioff promised: We’d all be talking about artificial intelligence. For this issue of “The AI Economy,” read about how Salesforce is preparing non-technical workers to adapt to this third wave of AI. Although Agentforce requires […]

Apps

Marc Benioff Questions Klarna’s Decision to Drop Salesforce, Workday for AI: ‘Humans Aren’t Going Away’

“I think that there’s a broad misunderstanding of artificial intelligence and how it relates to data management and applications,” Marc Benioff says during a press conference. Salesforce’s charismatic leader was responding to Klarna’s move away from using both the CRM platform and Workday in favor of internally built AI and automation. Another consequence of the […]

Artificial Intelligence

Salesforce’s Agentforce: What You Need to Know About the Autonomous AI Agent Platform

Welcome to another special edition of “The AI Economy.” Over the next few days, I’ll devote this newsletter to Salesforce’s annual customer conference. Today’s issue provides a closer look at the company’s autonomous AI agent platform, Agentforce, which will be formally introduced at Dreamforce next week. Calling it “what AI was meant to be,” chief […]

Apps

AI is Reshaping How We Learn to Code—And How to Build ‘The AI Team’ at Work

Welcome back to “The AI Economy.” I took some time away from the newsletter during the summer. During the hiatus, I spent some time and got addicted to photographing velodrome racing at a nearby track to help recharge my creative mind. And now I’m back to share the latest AI news with you! For this week’s […]

Artificial Intelligence

Deal or No Deal, Publishers Are Pushing Back Over AI Platform’s Content Use

It’s a short week in the U.S. with the Fourth of July holiday, but that hasn’t stopped AI news from being made. For today’s issue of “The AI Economy,” I examine the relationship between AI providers and publishers. Some companies have opted to license the content. However, some tech firms have decided to pursue a […]

Artificial Intelligence

The Five-Stage Journey for Companies to Achieve AI Maturity

For this week’s issue of “The AI Economy,” take a look at a new study from Asana and Anthropic that offers a roadmap for organizations looking to make artificial intelligence a core part of their business strategy. Plus, here’s what we should expect and what we shouldn’t hold our collective breaths for at Apple’s WWDC […]

Artificial Intelligence

Digital Twins: What Are They and Does Your Brand Need One?

It’s the calm before the storm. We’re days away from some big AI announcements. OpenAI will hold an event on Monday, at which it’s reported to be showing off a Google Search competitor—Sam Altman says that won’t be the case. Speaking of Google, the company is holding its annual developer conference next week, and the […]