The Visit Japan Campaign

Japan’s Ministry of Land, Infrastructure and Transport (MLIT) hired Anthology Group to boost international tourism from the United States. Our objective was to launch a multi-channel campaign with the website at the center and featuring interactive elements, an email component and more incentives to encourage visitors.

Education to Marketing

Over three years, I worked with Anthology’s cross-functional team to increase tourism in Japan. My responsibilities included managing all aspects of the digital component, including site copywriting, email marketing, collaborating with a third-party partner on SEO and search marketing, and overseeing the integration with Travelocity.

Throughout the duration of the contract, I brainstormed enhancements to the website, transforming from a place to educate visitors to one that encouraged them to book their next trip. Ultimately, I produced a content strategy leveraging work from a freelance travel writer chronicling their journey across the country and worked with the creative team on the development of an interactive Flash-based mapping tool.

As the main contact in the campaign’s collaboration with Travelocity, I ensured seamless integration of the booking engine into our website, delivered creative assets for a branded page on Travelocity’s site, and executed direct email campaigns and banner advertisements.