Archive

Category: Social Media

Marketing

Getting paid to be social

So an article posted on Simply-Communicate.com talks about how a company in England is promoting the use of social media by its employees while the common trend is to shy away from it. What’s intriguing about this is that the company, BT, is asking its young graduates that they hire to spearhead this campaign. And […]

Social Media

I’m an Omnivore. I like technology.

I like Twitter. It really allows me the chance to meet interesting folks and learn stuff about the Internet and social media that I can share with everyone. Take for example the great folks at Burson-Marsteller. The introduced me to the fact that the Pew Internet & American Life Project created a study that will […]

Marketing

It’s the small things that seem to matter.

So I happened to be at my first Refresh DC event and someone was talking about Widget DevCamp that’s going on this weekend. Of course I’ll be attending this event, but what came across my mind is that while this event will hopefully result in people creating widgets and/or applications that people will use en […]

Marketing

Get your apps going at WidgetDevCamp

WidgetDevCamp is a DevCamp-style event in Washington DC for anyone interested in Widget and modular app development.It will be a chance for discussion, learning and some collaborative widget hacking. Come and share information on the latest topics in widget development, and see what kinds of prototypes can be built with a group of smart folks […]

Social Media

My results of a social experiment

So as many (or at least some) of you know, I recently headed down to New Orleans for the Allstate BCS Sugar Bowl at the Superdome. Seeing that this was going to be perhaps a once-in-a-lifetime chance, I thought I’d share this moment with as many people as I could, but obviously within limits. So […]

Email Marketing

Bad Yaari: Social spam isn’t okay

So I get an e-mail today from one of my contacts in my GMail with the subject line: XXX sent you a friend request on Yaari… and so I decided to check it out. What’s Yaari you ask? Well I honestly don’t know myself. The website says that it’s a social networking sites for Indian […]

Social Media

Facebook your way to the polls

Yes, this election year is marked by heavy use of technology, more than the past few elections. Obviously, different types of social media have appeared and now many are being used for the benefit of electing people to power – most notably to the White House. Take for example tonight’s debate in New Hampshire on […]

General News

NY Times: How lose your job when you’re not on the job

I think I may have seen a story about this earlier – in fact, probably even blogged about it, but this is quite invasive, if you ask me. The New York Times has an article on their website about how companies are now “stalking” you away from the office so that it’ll monitor your online […]

Social Media

eMarketer: Social networking ad spending & usage

So I stumbled on eMarketer for the first time in a while (been a little busy) and saw a synopsis of a report that they put together on the ad spending & usage habits for social media networking sites. As you can see from the graph above, ad spending on social networking sites have increase […]

Marketing

The Issue of Social Media Sustainability and Durability

So this past week I’ve been mulling around on Facebook and it got me thinking about the usability of social media. Is this interactive form of marketing applicable in ALL circumstances? I don’t think so. Taking my work in tourism as an example, social media applications like MySpace, Facebook, Twitter, Flickr, YouTube, Dopplr, Seesmic, Qik, […]