Archive
Category: Social Media
Social Media Analytics Demystified: Are You Looking At The Big Picture?
As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the […]
Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits
The team at VaynerMedia, operated by brothers Gary and AJ Vaynerchuk, released a case study that attempts to prove to the marketing and business world that geolocation services can be used to help drive business to your brand. What is geolocation? Known also as location-based services, this technology has recently grown more popular thanks to […]
SAS Bets Its Social Media Tool Can Predict Social Media Behavior
Last Monday, SAS, a leader in business intelligence and analytic services, announced that they were releasing a new social media monitoring tool in an already cluttered industry. With tools like Radian6, Biz360, Sysomos and ScoutLabs, the question on probably everyone’s mind was “Will this succeed?” Well from all accounts of what I’ve seen and heard, […]
Ten Things To Improve Your Engagement With Customers
Have you ever wondered what you could do to help improve your communication with your customers? Marketing is no longer all about selling and pitching your products and hoping that they’ll wise up and buy it. Rather, as you’ve probably heard over and over again, the customers have ALL the power. They are in a […]
10 Foursquare Badges We’d Like Made To Honor Community Service
Editor’s Note: This post was initially published on Stage Two’s website on March 24, 2010, and co-authored with Jeremy Toeman. At this year’s South by Southwest Interactive conference (SXSW), geo-location service Foursquare released 16 new badges that users could earn – all of which had different requirements. For those using services like Foursquare or even Gowalla, the […]
Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.
We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]
Bringing Social Gratitude Back By Showing What You’re Thankful For.
In light of it being Thanksgiving in the United States, I thought I would take time from my day to bring something to your attention that will really bring the meaning of “thanks” back into context. With social media, a lot of talk has centered around commercialism and using social media to conversate with one […]
What Does Marc Benioff Really Have to Say About the Cloud at Dreamforce 2009?
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on November 18, 2009. I’m sitting here at the 2009 edition of the Dreamforce Conference to listen to Salesforce CEO Marc Benioff discuss his thoughts about the cloud and any potential announcements he may have about […]
Reliving & Resharing Media Easily With Redux.
Editors Note: I must admit right from the get-go that this company is a client of my employer, Stage Two Consulting, but I am writing this from a journalistic standpoint and what I’m about to write is a honest review of the service it provides. When I first heard about Redux, I didn’t really quite […]
Being Papparazi’ish Does Not Make You A Citizen Journalist.
I’m quite supportive of folks using social media and the web to their advantage as they want to report on the latest news. And it has worked pretty well in the past year or so since catching the attention of mainstream media. Whether it’s the historic 2008 presidential election, the Miracle on the Hudson captured […]
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