Archive
Category: Social Media
Klout Announces With Their New Site That The Revolution of Influence Has Begun
With social media, one of the hardest things for businesses to figure out is who is influential and who isn’t. Just because someone has a high number of followers or is more chatty on social networks like Twitter does not mean that they are automatically influential. On the contrary, it could be that someone with […]
Analyzing Seesmic’s Next Move: Moving Online To The Offline?
It’s quite interesting to see how Seesmic has progressed over the years. I remember how they used to be focused on trying to be the video version of Twitter (minus the 140 character limit) and that people were going around posting video conversations of themselves on the site. Soon it was integrated into commenting systems […]
Social Networking Revival: It Might Be MySpace’s Time To Shine Over Facebook
I know TechCrunch’s Michael Arrington wrote about this earlier, but I wanted to offer some thoughts as it relates to Facebook’s latest privacy” crisis of faith”. With more and more talk about what Mark Zuckerberg has reportedly (and yet to be proven) said via instant message that gave people the impression that privacy is just another […]
Building A Long-Term Brand Strategy With Mobile & Virtual Games
Earlier this week, I had a great conversation with my friend and founder of the MIX Agency, Vanessa Camones, at the Web 2.0 Expo here in San Francisco. During this conversation, we were speaking about a new company that was launched during the event that focused on building games across a variety of platforms. It […]
To Social Networks & The Internet, Your Privacy Isn’t Private. Lock It Down.
There’s been a lot of talk lately surrounding privacy and social networks like Facebook and geo-location services (FourSquare, Gowalla, Google Latitude, etc.) and I have been meaning to write a post about this issue for a while now. In light of the recent f8 conference and how reports surface that founder Mark Zuckerberg feels that […]
How To Maximize Your Facebook Fan Page To Generate Real Results
This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 21, 2010. For companies interested in getting into the conversation on social networks and going where their customers are, the one area to definitely consider is Facebook. One of the most popular social networks, […]
Finally! Research Shows Just How Popular Twitter Is Beyond The “Cool Kids”
Being here in Silicon Valley has made me remember from time to time that what happens here in this sheltered ecosystem is not always the same elsewhere around the country, let alone the world. The fact that we’ve probably adopted more usage of location-based services like Foursquare or Gowalla doesn’t mean that businesses in places […]
Check-In’s vs. Hidden Items: Which One Rules Location Based Services?
Last month, at one of the largest technology and Internet-focused conferences in Austin, Texas known as South by Southwest, two location-based services collided to see which one had true staying power. They both relied on checking into a location and sharing it with their friends. Both of them had an entertainment component attached to it […]
“Engage” Brings A Whole New Strategic Look On Social Media & Communication
Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on […]
Social Media Analytics Demystified: Creating Building Blocks For Measuring
In my last post, I spoke about the Social Media Analysis report produced by Altimeter Group’s Jeremiah Owyang and Web Analytics Demystfied’s John Lovett, wherein companies wishing to engage in social media analytics needed to make sure that their business objectives were tied in properly with what they wanted to analyze before they went off […]
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