Archive
Category: Reviews
How to Use AI for Marketing, the Non-Obvious Way
IN THIS ISSUE: A review of the book, “The Non-Obvious Guide to Using AI for Marketing” by David Berkowitz, a clear, practical resource for marketers trying to make sense of AI without getting lost in jargon or hype. Plus, why did Salesforce pay $8 billion for Informatica? Short answer: It’s the data. The Prompt Over a […]
Kara Swisher’s ‘Burn Book’: A Scorching Exposé of Tech Titans, Billionaires and Old Media
Phil Graham, the late owner of The Washington Post, popularized the adage that news provided the “first rough draft of history.” This, along with being able to speak truth to power, inspired me to pursue journalism. As I set out to cover the dynamic landscape of Silicon Valley, there were a select few reporters who […]
‘Battle for the Bird’: A Soaring Examination of Twitter’s Tumultuous Trajectory
“What’s happening?!” However, beyond its surface, this question carries significant weight, especially for those observing this 18-year-old company. It has faced turmoil in recent years, with three different chief executives, navigating allegations of censorship, addressing political pressure, and more. While many may point fingers at Twitter itself, a closer look reveals that the accountability lies […]
‘Like, Comment, Subscribe’ Details YouTube’s Existential Struggles, Creator Frustrations
Many books have been written about tech’s biggest platforms. From Hatching Twitter to How to Turn Down a Billion Dollars, Elon Musk, Super Pumped, No Filter, and An Ugly Truth, deep reporting provides readers with an inside look into the influence of these firms. But one platform largely remained ignored by book authors, until now: […]
‘Lifescale:’ The Movement Aimed at Freeing Us From Digital Distractions and Reigniting Our Creativity
Sitting down to write this article, I’m immediately distracted by an explosive opinion piece that has crossed my desk, requiring me to tweet excerpts to my followers. I’m also uneasy about the music coming from my Sonos speaker, so I’m on my phone searching for the right genre so I can concentrate. And as soon […]
‘Dear Founder’ Is the Business World’s ‘Dear Abby’ That Entrepreneurs Should Read
Whenever I’m motivated to take on a massive undertaking, be it a new adventure, traveling to another country, or anything work-related, I try not to take a half-assed approach to it, and this means educating myself on all possible avenues, obstacles, and angles. Whether talking to experts or extensively researching items online, I continue to […]
‘Brotopia’ Is An Education On The Sh*t Women Deal With In Tech
We’re well aware that the tech industry is actively pushing to involve more women. According to the U.S. Department of Commerce, women constitute 47 percent of the country’s workforce. However, in Science, Technology, Engineering, or Math (STEM) roles, only 24 percent of positions are held by women. While discussions about improving this statistic are essential, […]
In ‘Intercom on Marketing’, Prioritize The Why Over The How
I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something […]
Film Review: ‘Nobody Speak: Trial of the Free Press’
One of the hallmarks of America’s democracy is freedom of speech and press, prescribed by the First Amendment of our constitution. But recently, the media has encountered fierce resistance and caused observers and citizens alike to question what’s going on in our country. Shouting “fake news” may seem like a punch line or perhaps something […]
Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology
Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control […]
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