Archive
Category: Reviews
In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It
We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech companies eager to get my […]
Marissa Mayer and the Case of the Yahoo ‘Curse’
Yahoo is one of those legendary companies that has existed for quite some time — nearly 20 years. And for many, it’s been known for at least a few things including being an iconic old-school search engine, its acquisition sprees, co-founder Jerry Yang, and a steady stream of ever-changing Chief Executive Officers. It has a rather complex identity problem and […]
In “Startupland”, Startup Life Is Full of Risk, but the Entrepreneurial Dream Is Possible
Creating and running a startup isn’t all glamour and glitz, although emerging technologies have made starting a business somewhat easier. But it’s not like it was straight out of a fictional Hollywood movie where there’s a happy ending involved — in most cases, this isn’t the case with companies in the real world. Many often […]
Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age
Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, […]
“The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News
In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many […]
‘Startup Mixology:’ A Handy, Quick Guide On How To Be A Winning Entrepreneur
It goes without saying that Silicon Valley is home to thousands, if not millions, of entrepreneurs, all chomping at the bit to create the next big thing, whether it be hardware or software-based. However, being an entrepreneur is certainly easier said than done. Yes, you can begin by simply moving forward with your idea, but […]
“Documented” Is A Powerful Film Highlighting The Plight of Undocumented Workers in America
Mark Zuckerberg’s FWD.us immigration group held a screening today of “Documented”, the film by Pulitzer Prize-winning journalist Jose Antonio Vargas about undocumented Americans. Facebook’s CEO took the stage prior to the premiere to talk make some comments about the cause he has put money and resources into. He highlighted his personal take on the issue — […]
End of Business as Usual: It’s Another Thing to KNOW Your Customers, Not Just Have Them
How do you view your customers? Do you create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to understand trends and evolving? If not, you’ve already doomed or stagnated your business. The marketing world has long been focused on selling and influencing […]
Happily Ever After: How Kawasaki’s “Enchantment” Can Shape The Way Customers Feel About Your Company
We’re all looking for evangelists to help promote our company and/or product. But what would the best one be? How does one really define what an evangelist is and is it only an individual or is it more widespread than that? And how does one leverage the tools at their disposal to bolster their company’s […]
The Story Behind Zappos’ Success Lies Behind Two Empowering Words: Deliver Happiness
It was last year at the South by Southwest interactive conference where I first heard about Tony Hsieh (@zappos) and Zappos, for that matter. But over the next few days after Hsieh’s incredible keynote, I got a chance to chat with some of the Zappos team that were present and passing out playing cards as […]
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