Archive
Category: General News
Blogging for Business…
In reading the news online these days, I happened to stop by CNN.com on my usual journeys across the information superhighway and there was this article about Michael Arrington and his blogging that has led him to become famous and apparently successful…all through blogging. He’s one of the more prominent and well-known individuals out of […]
Politicizing the Internet…
In today’s business section of the Washington Post, there was an article about how lobbyists on K Street are utilizing the Internet to draw supporters to lobby for their issues. It’s apparently big business, if they can fine tune their message. The point is that lobbying firms put up online ads inviting “supporters” to sign […]
Knowing your e-mail…
eMarketer.com recently posted the latest research regarding e-mail marketing statistics — including open, bounce, and unsubscribe rates. According to these statistics, on average, there is a high number of successful deliveries within the US when it comes to e-mail marketing. One has to question whether this report was done using a mixture of companies who […]
Staying safe online…
In a September 2006 edition of Consumer Reports, they highlighted the safety of those on the Internet along with a rating of the Best Tools to Stop Virsus, Spam, & Spyware. In case you haven’t learned yet, there are seven (7) steps for you to take to ensure your security, according to Consumer Reports: Enable […]
Searching for Hawaii — Part III
Unfortunately, if you’re beginning to learn how to do SEA, I would probably suggest starting out with Google AdWords instead of Yahoo! Search Marketing. While Yahoo! has a slightly larger network with regards to SEM, it’s not an easy user interface. For one, you can’t create the account yourself — you will need to physically […]
Searching for Hawaii — Part II
You don’t necessarily need to pay hundreds or thousands for the latest software to help you with this SEA program. Although, may I suggest that you take a look at WordTracker and if you have budget for it, go ahead and get it. It’s what some of the great search marketing folks use to help […]
Searching for Hawaii — Part I
From my experience, the amount for the SEA spend varies according to client and this is also true across geographical locations. There seems to be an unsupported trend that companies in Hawaii do not wish to spend substantial dollars for any online marketing program, while companies in Seattle or Chicago are willing to spend millions […]
What kind of website are you?…
Recently I went online to templatemonster.com to take a look at the latest work from great web designers — just to brush up on my “competition” and see how I can improve my skills to be on their level. Suffice it to say that it might take me a little bit longer to even get […]
Hello Mylo…
Jumping off the previous post about 18-25 year old marketing, Sony once again has it down and is taking advantage of the Internet connectability of this demographic. Launching in September (within the United States), the electronics giant plans to release mylo (short for “my life online”) and it claims to have all the features of […]
Time to make things easier for those young people…
Once again, someone has the notion to do a report about how much of an economic impact the 18-25 year old demographic (affectionally called “Generation Y”) is going to have on business. Not only are Gen Y’s highly targeted for television, radio, movies, advertisements, and other assorted products, but according to the Colorado Springs Business […]