Archive
Category: Trends & Analysis
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
Generative AI Becomes Top IT Priority in 2025—and Is Getting a Seat in the C-Suite: AWS
Generative AI is everywhere, but that doesn’t mean workers are ready for it. While tech providers promise their solutions lead to task automation, better creativity, and faster decisions, a new Amazon Web Services (AWS) study identifies a major obstacle: Companies still lack the skilled talent needed to put these tools to work. Workers without the […]
The AI Economy: What Consumers Expect From AI Agents
IN THIS ISSUE: Salesforce is shedding light on a crucial truth: AI agents aren’t just transforming businesses—they’re also reshaping consumer experiences. New research from the enterprise tech firm reveals four distinct consumer personas based on expectations of AI bots. The key takeaway for companies? AI is just as impactful for consumers as it is for […]
Microsoft: Companies Are Going AI-First, Turning to Digital Labor to Scale
More and more, companies are moving decisively toward full-scale AI transformation. The allure of the productivity gains, cost savings, and scalability that AI-powered solutions can deliver is too compelling for business leaders to ignore. In fact, 82 percent say this is the year they’re rethinking their entire strategy and operations to see where AI can […]
4 Types of Consumers—and What They Expect From AI Agents
When it comes to AI agents, most of the conversation has centered around enterprise and B2B use cases. But consumer interest is growing—and it’s too big to ignore. New research from Salesforce reveals that everyday users are just as eager to engage with AI agents, not just for productivity, but also for personalized support in […]
Beyond UX: Why the Future of Tech Is About Creating Interfaces for AI, Not Humans
IN THIS ISSUE: Unpack all the insights from John Maeda’s Design in Tech 2025 Report, where AI isn’t replacing designers—it’s redefining the entire discipline. From the rise of agents to the shift from UX to AX (Agent Experience), Maeda maps out how design must evolve to meet an AI-augmented world. The Prompt At this year’s […]
Americans Worry AI Will Cut Jobs — Just Not Theirs Yet: Quinnipiac
Is AI helping or hurting society? A new national poll from Quinnipiac University reveals that Americans remain divided on the technology’s impact. Views on AI vary widely across generations, income levels, and education, underscoring the complexity of public perception. Still, there’s one area where consensus emerges: concern over AI’s influence on the youngest generation and […]
Microsoft’s First CTO Says AI Is ‘Three to Five Miracles’ Away From Human-Level Intelligence
Nathan Myhrvold had a front-row seat to the rise of modern computing that few can match. As Microsoft’s first CTO, he helped shape its technology strategy during its formative years from 1986 to 2000, working closely with Bill Gates and leading groundbreaking research efforts. Decades after this departure, he reflected on his career and shared […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]