Ken Yeung

My Two Cents

Page 63

← Back to start
Social Media

To Social Networks & The Internet, Your Privacy Isn’t Private. Lock It Down.

There’s been a lot of talk lately surrounding privacy and social networks like Facebook and geo-location services (FourSquare, Gowalla, Google Latitude, etc.) and I have been meaning to write a post about this issue for a while now. In light of the recent f8 conference and how reports surface that founder Mark Zuckerberg feels that […]

Marketing

How To Maximize Your Facebook Fan Page To Generate Real Results

This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 21, 2010. For companies interested in getting into the conversation on social networks and going where their customers are, the one area to definitely consider is Facebook. One of the most popular social networks, […]

Social Media

Finally! Research Shows Just How Popular Twitter Is Beyond The “Cool Kids”

Being here in Silicon Valley has made me remember from time to time that what happens here in this sheltered ecosystem is not always the same elsewhere around the country, let alone the world. The fact that we’ve probably adopted more usage of location-based services like Foursquare or Gowalla doesn’t mean that businesses in places […]

Social Media

Check-In’s vs. Hidden Items: Which One Rules Location Based Services?

Last month, at one of the largest technology and Internet-focused conferences in Austin, Texas known as South by Southwest, two location-based services collided to see which one had true staying power. They both relied on checking into a location and sharing it with their friends. Both of them had an entertainment component attached to it […]

Marketing

It’s Easy To Make A Video, But Takes A Lot To Make It Viral

This is a cross-blog post from Stage Two’s website where I worked and wrote on their blog. Originally posted on Stage Two’s blog on March 1, 2010. Last year, I was very fortunate enough to attend the Inbound Marketing Summit hosted by Chris Brogan and Justin Levy. It was there that I was first introduced to […]

Marketing

“Engage” Brings A Whole New Strategic Look On Social Media & Communication

Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on […]

Social Media

Social Media Analytics Demystified: Creating Building Blocks For Measuring

In my last post, I spoke about the Social Media Analysis report produced by Altimeter Group’s Jeremiah Owyang and Web Analytics Demystfied’s John Lovett, wherein companies wishing to engage in social media analytics needed to make sure that their business objectives were tied in properly with what they wanted to analyze before they went off […]

Social Media

Social Media Analytics Demystified: Are You Looking At The Big Picture?

As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the […]

Apps

Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits

The team at VaynerMedia, operated by brothers Gary and AJ Vaynerchuk, released a case study that attempts to prove to the marketing and business world that geolocation services can be used to help drive business to your brand. What is geolocation? Known also as location-based services, this technology has recently grown more popular thanks to […]

Social Media

SAS Bets Its Social Media Tool Can Predict Social Media Behavior

Last Monday, SAS, a leader in business intelligence and analytic services, announced that they were releasing a new social media monitoring tool in an already cluttered industry. With tools like Radian6, Biz360, Sysomos and ScoutLabs, the question on probably everyone’s mind was “Will this succeed?” Well from all accounts of what I’ve seen and heard, […]