Archive
Year: 2010
DISCOVERING YOUR INFLUENCER SERIES: Going Social To Find Your Place
Not all your influencers will be measured with metrics. In fact, you might actually have to just look at the syntax and context of what people write to determine whether they are considered influential. No, these things are not black and white and straight-forward. On the contrary, it’s rather subjective. Sure, you can look at […]
Changing My Plans & You Decide: Plancast or Google Calendar?
I was hoping to kind of keep this secret, but unfortunately it seems that I’m not able to because I’m really not sure what to do here. As you know, I’ve been aggregating events from my calendar and posting them to my blog for people to find and review – completely free and I don’t […]
I Can’t Be Your Facebook Friend. It’s Not You OR Me, But My Privacy
I didn’t expect to write a post like this, but recent events have made me rethink that decision and perhaps be more specific in what I’m talking about. I recently posted something on my Posterous blog (“The Mobile Ken”) where I debate whether to establish a Facebook “fan page” instead of continually leaving my Facebook […]
Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.
In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much […]
DISCOVERING YOUR INFLUENCER SERIES: Twitter Me This
In an earlier post, I talked about some of the resources on the web that you could look into as a starting point to help you find your influencers when you want to promote your “widgets”. What we’ve talked about thus far is how you can begin your search by using sites like AllTop, social […]
DISCOVERING YOUR INFLUENCER SERIES: Seek & Ye Shall Find
There are times when I’m working on a project and the best thing for its success is to reach out to people who might be interested in talking about it – these would be those with some considerable influence and could include bloggers, members of the press, celebrities or Subject Matter Experts. But for small […]
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
The Story Behind Zappos’ Success Lies Behind Two Empowering Words: Deliver Happiness
It was last year at the South by Southwest interactive conference where I first heard about Tony Hsieh (@zappos) and Zappos, for that matter. But over the next few days after Hsieh’s incredible keynote, I got a chance to chat with some of the Zappos team that were present and passing out playing cards as […]
What The Movement Against Facebook’s Privacy Policy Is Really Saying About The Hype
This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on June 3, 2010. In my last post, I talked about how privacy issues were affecting the way people view their social networks. In this post, I’d like to talk about the growing movement that is […]
Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media
We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we present and validate our programs to our bosses instead of having our company viewed as taking advantage of the “flavor […]
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