Archive
Month: March 2009
The Hard Truth: Succeeding with anti-social media*.
If you’re an agency pilfering out social media advice to your clients, you might be constantly asked what’s the best way to come up with some winning strategies and campaigns. After some careful consideration and a further review of what’s going on in the social world, it seems that all the advice you’ve been given […]
No bull-shitake. Guy Kawasaki’s “Reality Check” is telling you how it is.
A couple of years ago, I had the opportunity to attend what was perhaps my first business trip for work. The keynote speaker turned out to be Guy Kawasaki. To be quite honest, I hadn’t heard about him before and after his speech at the TravelCom 2007 conference & expo in Las Vegas, I was […]
Is GoHawaii.com’s “Thousand Smiles” campaign giving more of a toothache?
It just happened last week that I had the great chance to meet Nathan Kam, Vice President of Travel & Tourism at McNeil Wilson Communications, here in San Francisco during his recent trip to help promote the Hawaii Visitors & Conventions Bureau’s campaign entitled “A Thousand Reasons to Smile“. It’s a pretty good campaign that’s […]
Skittles: Great attempt, but you fall short of appeal.
One of the big topics of discussion today is the new Skittles website. What’s so fascinating about it? Well, thanks to the work of an outstanding agency, the Skittles site is loosely integrated with social media applications like Twitter, YouTube and Flickr. Yeah, you heard me right…I said loosely. Why? Well that’s because when you […]
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