Archive

Month: May 2008

Social Media

Video commenting on blogs: Wave of the Future?

In the past couple of months, there have been several big developments on video blogging. Perhaps most important is that two big applications have offered their services to allow people to post comments on blog posts. But not just any comment…these are video comments (I’ll wait for the “oohs” and “ahhs”). The two that I […]

Marketing

Mission: Impossible? How can UPS use social media to its advantage?

Yesterday, Ann Bernard (social media guru from WhyGoSolo – which is a site you must check out, by the way) posted on Twitter about her encounters with UPS and how she noticed on her receipt a message from UPS, which got me thinking about UPS’s perdicament. What exactly was the message that appeared on the receipt? […]

Marketing

Customer care bullying no more

The Internet has truly become a great customer advocate over the years and while businesses are trying to take advantage of it to control their message and sometimes provide damage control. Unfortunately, someone forgot to tell that to upper management and the folks at customer care. With companies trying to cut down on costs, chances […]

Marketing

It’s not about being social, it’s about the design

Almost on a daily basis do you hear about some new social media site emerging and how companies want to take part in the latest features that Web 2.0 has to offer. It’s always about how to engage your users and visitors to your site and keep them there long enough to convert them into […]