Salesforce AI Acquisitions Tracker: Every Deal Since 2014

Salesforce has been buying AI companies for more than a decade, starting with RelateIQ in 2014. Early deals helped build Einstein, the AI layer Salesforce launched in 2016, and the latest wave is aimed at Agentforce, the company’s AI agent product. This tracker covers each verified deal, along with AI-adjacent purchases, acquihires, and how much Salesforce agreed to pay each month. Every fact links to a source, and unconfirmed details are flagged instead of guessed.

Deal tracker · Data through October 31, 2026

AI acquisitions announced from 2014 through Oct. 31, 2026: 29
of those were announced since January 2025, most aimed at Agentforce: 14
have a price confirmed by Salesforce or its SEC filings: 5
have no price: Salesforce didn’t disclose one and no credible report was found: 16
acquihires, tracked separately and not counted in the 29: 2

How to read this page

Deal types

: AI acquisition. The company’s core product was AI or machine learning. Only these count toward the 29.
: AI-adjacent deal. A data, analytics or platform company Salesforce tied to its AI plans, but whose core product isn’t AI.
: Acquihire. Salesforce hired a startup’s team and said publicly it was not an acquisition.

Where each price comes from

Official: Stated by Salesforce or in its SEC filings.
Reported: From a named news outlet. Salesforce didn’t confirm it.
Not disclosed: No price from Salesforce, and no credible report.

Status, dates and sources

Pending: Salesforce signed an agreement to buy the company, but the deal hadn’t closed as of Oct. 31, 2026. Every other deal has closed.
Date: “Announced” dates are when the deal was made public, not when it closed.
12: Small numbers link to the source for that fact. The full list is at the bottom of the page.

AI Acquisitions Announced per Year

Counts the 29 AI acquisitions only. AI-adjacent deals and acquihires aren’t included. 2026 runs through Oct. 31.

AI acquisitions announced per year, 2014 to 2026
Year	AI acquisitions
’14	1
’15	2
’16	4
’17	0
’18	1
’19	2
’20	1
’21	1
’22	0
’23	1
’24	2
’25	8
’26	6

Chart: Ken Yeung/The AI Economy

Deal Value by Month

How much Salesforce agreed to pay, month by month, for every deal on this page that has a price. Deals without a price are still listed under their month, but add nothing to the totals.

combined price of the 12 AI acquisitions (of 29) that have one: $8.84B
combined price of the 7 AI-adjacent deals (of 9) that have one: $33.42B
of the $42.26B combined total is in 4 pending deals that haven’t closed yet: $8.06B
deals and acquihires have no price, so they aren’t in these totals: 21

AI acquisition, closed
AI acquisition, pending
AI-adjacent deal, closed
AI-adjacent deal, pending

Each block in a bar is one deal, and its length is that deal’s price. Every bar uses the same scale, where a full-width bar is $8B. The one month that tops that (June 2019, Tableau) is cut short and marked with a break. Acquihires have no price, so they never appear as bars.

Salesforce deals by month, with the price of each
Month	Deals announced that month, with the price of each
July 2014$340.2M	AI acquisition RelateIQ $340.2M (official)
May 2015	AI acquisition Tempo (TempoAI) No price disclosed
December 2015	AI acquisition MinHash No price disclosed
February 2016	AI acquisition PredictionIO No price disclosed
April 2016$32.8M	AI acquisition MetaMind $32.8M (official)
May 2016	AI acquisition Implisit No price disclosed
August 2016$106.6M	AI acquisition BeyondCore $106.6M (official)
October 2016$741.8M	AI-adjacent Krux $741.8M (official)
December 2016	AI-adjacent Twin Prime No price disclosed
July 2018$766M	AI acquisition Datorama $766M (official)
May 2019$40M	AI acquisition Bonobo $40M–$50M (reported range; bar shows the low end, $40M)
June 2019$15.7B	Bar shortened to fit: $15.7B is about 2× the next-largest month. AI-adjacent Tableau $15.7B (official)
November 2019	AI acquisition Diffeo No price disclosed
February 2020	AI acquisition Evergage No price disclosed
November 2021	AI acquisition Narrative Science (via Tableau) No price disclosed
September 2023	AI acquisition Airkit.ai No price disclosed
December 2023$419M	AI-adjacent Spiff $419M (official)
September 2024$2.35B	AI acquisition Tenyx No price disclosed AI acquisition Zoomin $450M (reported) AI-adjacent Own Company $1.9B (official)
May 2025$8B	AI acquisition Convergence.ai No price disclosed AI-adjacent Informatica $8B (official)
June 2025	Acquihire Moonhub No price disclosed
July 2025	AI acquisition Bluebirds No price disclosed
August 2025	AI acquisition Waii No price disclosed AI acquisition Regrello No price disclosed
October 2025	AI acquisition Apromore No price disclosed
November 2025$100M	AI acquisition Spindle AI No price disclosed AI acquisition Doti $100M (reported)
December 2025$1B	AI acquisition Qualified $1B–$1.5B (reported range; bar shows the low end, $1B)
February 2026	AI acquisition Cimulate No price disclosed AI acquisition Momentum No price disclosed
March 2026	Acquihire Clockwise No price disclosed
June 2026$4.6B	AI acquisition Fin (formerly Intercom) $3.6B (official) AI-adjacent Contentful $1B–$1.5B (reported range; bar shows the low end, $1B) AI-adjacent m3ter No price disclosed
September 2026$2B	AI acquisition Listen Labs $2B (reported) Pending
October 2026$6.07B	AI acquisition Loops $30M (reported) Pending AI acquisition Rune Technologies $375M (reported) Pending AI-adjacent Braze $5.66B (official) Pending

Chart: Ken Yeung/The AI Economy Prices are what Salesforce agreed to pay when each deal was announced: the official figure where one exists, otherwise the reported figure. For a reported range, the bar uses the low end, and so do the totals at the top of this section. Those totals are announced deal values, not a record of cash Salesforce has paid. Each price’s source is cited in the deal lists below.

The Deals

Each row shows the company and when the deal was announced, what the company does, what it went to power at Salesforce, and the price with where that price comes from.

2014–2019: Building Einstein

10 AI acquisitions · machine learning and early AI for SalesforceIQ, Einstein and Marketing Cloud

2014–2019: Building Einstein: company, what it does, what it went to power and price
Company	What it does	What it went to power	Price
RelateIQAnnounced July 11, 20141	Relationship-intelligence platform that used data science and machine learning to automate sales tasks2 3	Became SalesforceIQ; later cited among the building blocks of Einstein4 5 6	Official$340.2M fair value at closing; about $390M reported at signing2 3
Tempo (TempoAI)Announced May 29, 20157	AI-powered smart calendar that surfaced context for upcoming meetings8	Not disclosed; the app shut down June 30, 20157	Not disclosedNot disclosed7 8 9A $33.1M figure was reported for Tempo and Toopher combined; no Tempo-only figure exists.
MinHashAnnounced Dec. 14, 201510	AI platform behind AILA, a virtual assistant for marketers10	Not stated; founders joined Salesforce’s search and data science teams11	Not disclosedNot disclosed10 11
PredictionIOAnnounced Feb. 19, 201612	Open-source machine-learning server for building prediction engines12	Machine learning in SalesforceIQ; later named among Einstein’s building blocks12 5	Not disclosedNot disclosed12 13
MetaMindAnnounced April 4, 201614	Deep-learning platform for language, vision and database prediction tasks14	Natural language processing and image recognition across Salesforce’s clouds; Einstein vision and sentiment services15 6	Official$32.8M in cash, net of cash acquired16
ImplisitAnnounced May 9, 2016 (reported)17	Self-learning platform that mined CRM data to help sales reps close deals18	Not stated by Salesforce17	Reported“Tens of millions of dollars,” per the WSJ17No Salesforce announcement found.
BeyondCoreAnnounced Aug. 15, 201619	Automated data discovery that wrote narrative explanations of charts20	Analytics Cloud, as the engine behind Einstein’s smart-insight features19 6	OfficialAbout $106.6M fair value21
DatoramaAnnounced July 16, 201822	AI-powered marketing intelligence and analytics platform22	Marketing Cloud22 23	OfficialAbout $766M fair value; more than $800M reported by Calcalist24 25
BonoboAnnounced May 2019 (reported May 6)26 27	Conversational AI that extracted insights from customer calls, chats and email27	Team joined the group behind Einstein Forecasting; Sales Cloud27 28	Reported$40M–$50M, per conflicting press reports27 26 28Exact announcement date unresolved.
DiffeoAnnounced Nov. 2019 (per diginomica)29	Text-mining software that suggests entities related to the documents a user is working on30	Einstein Relationship Insights in Financial Services Cloud29 31	Not disclosedNot disclosed29Wikipedia gives June 30, 2020; no Salesforce announcement found.

2020–2024: Toward Agents

5 AI acquisitions · personalization, natural language and the first agent buys

2020–2024: Toward Agents: company, what it does, what it went to power and price
Company	What it does	What it went to power	Price
EvergageAnnounced Feb. 3, 202032	Real-time personalization platform driven by machine learning33	Marketing Cloud Interaction Studio34	Not disclosedNot disclosed33
Narrative Science (via Tableau)Announced Nov. 15, 202135	Data storytelling; its Lexio product writes plain-language explanations of data36	Tableau’s natural-language features37	Not disclosedNot disclosed35
Airkit.aiAnnounced Sept. 21, 202338	AI-powered customer service applications38	Service Cloud38	Not disclosedNot disclosed38
TenyxAnnounced Sept. 3, 202439	AI-powered voice agents39	Voice for Agentforce Service Agent39	Not disclosedNot disclosed40
ZoominAnnounced Sept. 24, 202441	Management of unstructured enterprise data such as documentation41	Data Cloud, to feed AI agents; Agentforce and Service Cloud41	ReportedAbout $450M per Calcalist; Globes puts it at $400M–$500M42 43

2025–2026: The Agentforce Era

14 AI acquisitions · nearly all aimed at Agentforce

2025–2026: The Agentforce Era: company, what it does, what it went to power and price
Company	What it does	What it went to power	Price
Convergence.aiAnnounced May 15, 202544	AI agents that carry out multi-step web workflows44	Agentforce44	Not disclosedNot disclosed44
BluebirdsAnnounced July 31, 202545	AI prospecting and lead intelligence for sales teams45	Sales Cloud and Agentforce45	Not disclosedNot disclosed45
WaiiAnnounced Aug. 7, 202546	Turns plain-language questions into SQL46	Data Cloud, Agentforce and Tableau Next46	Not disclosedNot disclosed46
RegrelloAnnounced Aug. 18, 202547	AI-native automation of complex business workflows47	Agentforce and Slack (agentic process automation)47	Not disclosedNot disclosed47
ApromoreAnnounced Oct. 9, 202548	Process intelligence: process and task mining, digital twins, simulation48	Agentforce’s agentic process automation48	Not disclosedNot disclosed48
Spindle AIAnnounced Nov. 7, 202549	Agentic analytics that models business scenarios such as pricing49	Agentforce 360 agent observability49	Not disclosedNot disclosed49
DotiAnnounced Nov. 13, 202550	Agentic search across a company’s internal apps50	Unified agentic search layer, with Slack as the interface50	ReportedAbout $100M, per Calcalist51
QualifiedAnnounced Dec. 17, 202552	AI agent that qualifies and nurtures inbound website leads52	Agentforce Sales and Agentforce Marketing52	Reported$1B–$1.5B, per The Information53
CimulateAnnounced Feb. 10, 202654	Retail context engine that infers shopper intent54	Agentforce Commerce search and discovery54	Not disclosedNot disclosed54
MomentumAnnounced Feb. 18, 202655	Conversational insights captured from sales calls55	Agentforce 360 and Slackbot55	Not disclosedNot disclosed55
Fin (formerly Intercom)Announced June 15, 202656	AI customer-service agent across chat, email, voice and messaging56	Agentforce service agents56 57	OfficialAbout $3.6B56
Listen LabsAnnounced Sept. 29, 202658	AI-run customer research and simulation58	Marketing Cloud and Service Cloud58	Pending ReportedAbout $2B, per Business Insider59Pending as of Oct. 31, 2026.
LoopsAnnounced Oct. 12, 202660	AI analytics that explains why business metrics change61	Tableau’s agentic analytics62	Pending ReportedAbout $30M, per Calcalist61Pending as of Oct. 31, 2026; Salesforce expects it to close in early November. Some outlets date the announcement Oct. 13.
Rune TechnologiesAnnounced Oct. 29, 202663	AI-powered logistics software for the U.S. military that forecasts supply needs and works with little or no connectivity63 64	Missionforce, Salesforce’s national-security portfolio63	Pending ReportedAbout $375M in cash and stock, per Resilience Media65Pending as of Oct. 31, 2026; Salesforce expects it to close in fiscal Q4 2027.

AI-Adjacent Deals

9 deals · data, analytics and platform companies Salesforce tied to its AI plans, but whose core product isn’t AI. Not counted in the 29.

AI-Adjacent Deals: company, what it does, what it went to power and price
Company	What it does	What it went to power	Price
KruxAnnounced Oct. 3, 201666	Data management platform for unifying and activating audiences66	Marketing Cloud’s data management platform; the Einstein link came from Krux’s CEO, not Salesforce32 67	Official$741.8M preliminary fair value68
Twin PrimeAnnounced Dec. 14, 201669	Used machine learning to speed up app and network performance70	Salesforce’s own network performance, not customer-facing AI71	Not disclosedNot disclosed71
TableauAnnounced June 10, 201972	Data analytics and visualization platform72	Salesforce analytics, paired with Einstein; not pitched as an AI deal72	Official$15.7B enterprise value, all stock72
SpiffAnnounced Dec. 19, 202373	Sales commission management software73	Sales compensation; Salesforce didn’t frame it as AI73	Official$419M fair value, per a Salesforce filing74
Own CompanyAnnounced Sept. 5, 202475	Backup and data protection for SaaS data75	Data protection, pitched as more urgent in the AI era75	OfficialAbout $1.9B in cash75
InformaticaAnnounced May 27, 202576	Enterprise data integration, governance and management77	Data Cloud, Agentforce, MuleSoft and Tableau78	OfficialAbout $8B equity value79
ContentfulAnnounced June 1, 202680 81	Headless content management platform80	A content layer for Customer 360 that Agentforce can query81	Reported$1B–$1.5B, per The Information (secondhand)82Original report not independently opened.
m3terAnnounced June 8, 202683	Metering and rating for usage-based billing83	Agentforce Revenue Management83	Not disclosedNot disclosed84
BrazeAnnounced Oct. 20, 202685 86	Customer engagement platform with built-in AI decisioning85	Marketing Cloud and Customer 360, alongside Data 360 and Agentforce85	Pending OfficialAbout $5.66B enterprise value85 87Pending as of Oct. 31, 2026; needs Braze shareholder and regulatory approval.

Acquihires

2 team hires · Salesforce hired an AI startup’s staff and said publicly it wasn’t an acquisition. Not counted in the 29.

Acquihires: company, what it does, what the team went to work on and price
Company	What it does	What the team went to work on	Price
MoonhubAnnounced June 2, 2025 (reported)88	AI recruiting agent that found, screened and contacted job candidates88 89	Salesforce’s AI strategy, including Agentforce90	Not disclosedNot disclosed88Salesforce said it did not acquire Moonhub; the startup shut down and most of its small team joined.
ClockwiseAnnounced March 20, 2026 (reported)91	AI calendar assistant that rescheduled meetings and protected focus time92	Agentforce agent interoperability and orchestration91 93	Not disclosedNot disclosed91Salesforce said it acquired neither the company nor its technology; the app shut down March 27, 2026.

Considered and Left Out

Reported or rumored AI links that didn’t hold up.

Troops.ai (via Slack, 2022): Salesforce described it as revenue communications software, not AI94
Servicetrace (via MuleSoft, 2021): Robotic process automation, not AI or machine learning95
PredictSpring (2024): Retail point-of-sale software; Salesforce’s announcement doesn’t mention AI96

Method and Caveats

Dates are announcement dates, not closing dates. “Official” prices are figures Salesforce published or reported in SEC filings; SEC figures are acquisition-date fair values, which often differ from headline numbers reported at signing. Smaller deals from 2016 appear to have been rolled into an unnamed “other business combinations” line in Salesforce’s filings, so their individual prices can’t be confirmed. Wikipedia’s list of Salesforce acquisitions couldn’t be opened during research; the list was cross-checked against Salesforce’s own acquisitions timeline and mergers-and-acquisitions newsroom archive instead. A deal missing here may be one that was never publicly framed as AI, or one this research didn’t surface.

Sources

Numbered in order of first appearance.

This tracker lists every verified Salesforce acquisition of a company whose core product was AI or machine learning. It starts with the 2014 purchase of RelateIQ, continues through the deals that fed Salesforce’s Einstein AI platform, and runs to the recent string of purchases aimed at Agentforce, its agent product. It also covers AI-adjacent deals, acquihires, and how much Salesforce agreed to pay each month. Only confirmed data points are listed with links to its source.

Created by Ken Yeung