Yahoo Mobile Strategy

Apps February 19, 2015

The ‘Mobile-First’ Yahoo: 575 Million Users and a New Suite of Dev Tools

Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry would be the de facto platform for […]

Dev February 18, 2015

Yahoo’s Next Step In Its Mobile Revival Involves Pitching It To Developers

We’re hours from Yahoo holding its first-ever mobile developer conference and people are wondering how the event will turn out. What exactly will CEO Marissa Mayer and her team of executives announce and how will it benefit not only developers but advertisers as well? There’s certainly no question that as Yahoo has made a big deal about […]

Trends & Analysis September 18, 2014

In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over

We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public […]