Archive
Tag: User Generated Content
User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital
A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Companies created tools to facilitate communication from marketing managers and customer service agents to these influencers. Several, including Buddy Media […]
Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media
We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we present and validate our programs to our bosses instead of having our company viewed as taking advantage of the “flavor […]