Social Media Influence

Marketing July 16, 2010

Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.

In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much […]

Marketing July 7, 2010

DISCOVERING YOUR INFLUENCER SERIES: Seek & Ye Shall Find

There are times when I’m working on a project and the best thing for its success is to reach out to people who might be interested in talking about it – these would be those with some considerable influence and could include bloggers, members of the press, celebrities or Subject Matter Experts. But for small […]

Marketing June 1, 2010

Klout Announces With Their New Site That The Revolution of Influence Has Begun

With social media, one of the hardest things for businesses to figure out is who is influential and who isn’t. Just because someone has a high number of followers or is more chatty on social networks like Twitter does not mean that they are automatically influential. On the contrary, it could be that someone with […]

Social Media April 17, 2010

SAS Bets Its Social Media Tool Can Predict Social Media Behavior

Last Monday, SAS, a leader in business intelligence and analytic services, announced that they were releasing a new social media monitoring tool in an already cluttered industry. With tools like Radian6, Biz360, Sysomos and ScoutLabs, the question on probably everyone’s mind was “Will this succeed?” Well from all accounts of what I’ve seen and heard, […]

Marketing November 27, 2009

Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.

We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]