Social Media Case Studies

Marketing February 3, 2011

Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them

For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful […]

Apps April 22, 2010

Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits

The team at VaynerMedia, operated by brothers Gary and AJ Vaynerchuk, released a case study that attempts to prove to the marketing and business world that geolocation services can be used to help drive business to your brand. What is geolocation? Known also as location-based services, this technology has recently grown more popular thanks to […]

Marketing September 1, 2009

My Heart Belongs To ‘Twitterville’ — Now In Book Form

I was privileged to attend Shel Israel’s recent book launch party in honor of his upcoming book, Twitterville. After reading his first book, Naked Conversations, which he co-authored with technology evangelist Robert Scoble, I was looking forward to what was coming up next. Since I’ve been living in San Francisco, I’ve had a chance to […]