Archive
Tag: Search Engine
How AI Search Might Impact Your SEO
Digital marketers dedicated years to optimizing websites, creating content tailored to keyword phrases in attempts to outperform search engine algorithms. However, the introduction of artificial intelligence (AI) in Microsoft Bing and Google may have completely transformed the landscape of search engine optimization (SEO), potentially playing a significant role in affecting site traffic. Making Search Work […]
Google Challenges Amazon’s Product Search Dominance With New Shopping Graph
Amid all the flurry of news Google announced at its 2021 I/O developer conference, one thing stood out to me: the launch of the Shopping Graph. The announcement may not be as glamorous as, say, Android 12, but its importance isn’t to be ignored. While Google is putting forth the full power of its search […]
Thoughts On Google’s +1 and The Gamesmanship of Search Marketing
In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its post. Why? Because there are some issues at […]
Google Searches For Keynote at SES. Twitter Could Have Told You That.
In attending the 2009 Search Engine Strategies conference in San Jose, it’s probably near impossible for you to talk about search marketing and strategies without uttering the G word: Google. That’s right…the 800 lb gorilla in the room plays quite heavily in the industry which is why it wasn’t surprising to hear that the SES […]
A New Search Engine Is (Apparently) Born
So if you haven’t heard, the latest news coming from the technology world is that Microsoft is set to unveil its latest attempt at squashing the search engine giants Yahoo and Google. How exactly? By revamping their existing search engine with a totally new method of conducting search queries online. So dubbed “Bing”, it was […]
SEO and Twitter just don’t mix.
Earlier today I received a tweet in my timeline from Adrian Chan who posed an interesting thought. If Twitter went the way of Google and decided to find a way to optimize tweets so that they could be found easier, how would we SEO them? Well I think that’s a wrong way for Twitter to […]
Searching to be social
Yesterday was another great installment of the Silicon Valley/San Francisco chapter meeting of the Social Media Club. This night’s gala took place at the offices of Zannel, a mobile multimedia aggregation too – which we got to see the power of throughout the night. However, the topic of the evening was not about mobile marketing […]
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