Archive
Tag: Search Engine Optimization
Turning to the Internet for Success during a Recession – Part 3 – Online Advertising
As with all typical marketing programs, companies feel that they must advertise in every medium to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well, you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner advertising, and […]
Spend More on Crafting Content to Gain More Bang For Your Buck
According to the Search Engine Marketing Professional Organization (SEMPO), concerning search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical thing to […]
Searching for Hawaii — Part III
Unfortunately, if you’re beginning to learn how to do SEA, I would probably suggest starting out with Google AdWords instead of Yahoo! Search Marketing. While Yahoo! has a slightly larger network with regards to SEM, it’s not an easy user interface. For one, you can’t create the account yourself — you will need to physically […]
Searching for Hawaii — Part II
You don’t necessarily need to pay hundreds or thousands for the latest software to help you with this SEA program. Although, may I suggest that you take a look at WordTracker and if you have budget for it, go ahead and get it. It’s what some of the great search marketing folks use to help […]
Searching for Hawaii — Part I
From my experience, the amount for the SEA spend varies according to client and this is also true across geographical locations. There seems to be an unsupported trend that companies in Hawaii do not wish to spend substantial dollars for any online marketing program, while companies in Seattle or Chicago are willing to spend millions […]