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Tag: New Jersey Nets Gowalla Location-Based Marketing
Facebook Ventures into Location-Based Services – But Is There a Dark Side?
By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]
Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits
The team at VaynerMedia, operated by brothers Gary and AJ Vaynerchuk, released a case study that attempts to prove to the marketing and business world that geolocation services can be used to help drive business to your brand. What is geolocation? Known also as location-based services, this technology has recently grown more popular thanks to […]