Archive

Tag: Myspace

Marketing

Social Networking Revival: It Might Be MySpace’s Time To Shine Over Facebook

I know TechCrunch’s Michael Arrington wrote about this earlier, but I wanted to offer some thoughts as it relates to Facebook’s latest privacy” crisis of faith”. With more and more talk about what Mark Zuckerberg has reportedly (and yet to be proven) said via instant message that gave people the impression that privacy is just another […]

Social Media

How Myspace Is Reinventing Itself With Secret Concerts.

This past Wednesday, I was invited to what appeared to be a “secret concert” organized by the Myspace social network. Held at the Regency Theater in San Francisco, this concert series was perhaps the first time I heard something cool coming out of Myspace. Yes, I’ve heard that Myspace has become pretty much the de […]

Social Media

The two faces of Facebook

Being an interactive marketing evangelist, one of the big things that I’m having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a […]

Marketing

Twitter, Facebook, or Blogging: Which is a better extension of your brand?

Now before you say anything, I’m sure that all three of the above mentioned applications are probably best used in collaboration with each other to help accentuate your brand online. BUT, what I’m asking is which of the three: Twitter, Facebook, or setting up your own blog, would help create more “buzz” for your brand? […]

Marketing

News is no longer a one-way communication. Start to get social.

As a consequence of attending Wednesday’s soiree at Ogilvy’s office in downtown DC for MashMeet DC Remix, I ran into Kimberly from Searchles who’s company apparently did a demo of their product for the folks in attendance (I didn’t watch all the PowerPoint presentations sadly). She was there to film the presentations for posting on […]

Marketing

Widgets: 2008’s glamour word

What is a “Widget”? Wikipedia defines it as portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation and this seems to be the “IT” concept of this year. And it’s no surprise. A couple of years ago, it was blogging, […]

General News

Yahoo to layoff hundreds of staff to try and catch up

So have I told you about Twitter? It’s great. I get to find out about the latest news in my industry from folks and one great source of news is Techmeme. Announced today and published in the New York Times, Yahoo has decided to layoff hundreds of their staff in an attempt to save the […]

Marketing

It’s the small things that seem to matter.

So I happened to be at my first Refresh DC event and someone was talking about Widget DevCamp that’s going on this weekend. Of course I’ll be attending this event, but what came across my mind is that while this event will hopefully result in people creating widgets and/or applications that people will use en […]

Marketing

The Issue of Social Media Sustainability and Durability

So this past week I’ve been mulling around on Facebook and it got me thinking about the usability of social media. Is this interactive form of marketing applicable in ALL circumstances? I don’t think so. Taking my work in tourism as an example, social media applications like MySpace, Facebook, Twitter, Flickr, YouTube, Dopplr, Seesmic, Qik, […]

Email Marketing

How social can you be to influence someone?

So while I was on Twitter early this morning, I came across this post where Shiv Singh had written an article/paper on why people and companies should “Think Social Influence Marketing in 2008” and after reviewing it, it definitely makes a lot of sense…and when you read it yourself, you’ll probably think that it’s common […]