Tag: Mobile Advertising

Social Media April 30, 2014

Facebook’s Mobile Journey and its Quest to Further Integrate the Social Graph into Apps

We all know that Facebook is doing quite well as a public company. One need only look at its last quarterly earnings where the social networking company revealed that it had generated $2.5 billion in revenue, a 72 percent increase from a year ago. It has also grown quite a bit, maturing to become an […]

Marketing May 7, 2011

Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]