Archive

Tag: Marketing Communications

Apps

Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.

At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]

Artificial Intelligence

HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition

HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]

Apps

Canva’s New Design Model and AI Assistant Aim to Power a ‘Creative Operating System’

Canva is staking its claim as the operating system of creativity. The company today took a big step towards that goal with the introduction of new tools that bring together design, AI, and marketing to better connect every part of the creative process. A key pillar of the visual communication platform’s “Creative Operating System” is […]

Marketing

Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, […]

Marketing

Listen To Your Customers. Did You Hear What I Said?

I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and steps you can take to improve your communication with your customers. At last week’s […]