Tag: Marissa Mayer Mobile Strategy

Apps February 19, 2015

The ‘Mobile-First’ Yahoo: 575 Million Users and a New Suite of Dev Tools

Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry would be the de facto platform for […]

Trends & Analysis September 18, 2014

In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over

We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public […]