Archive
Tag: Influencers
Unleashing Creativity: Zealous Takes on Creators’ Tasks, Unburdens Time
Launching “The Created Economy” podcast in 2022 was the first time I considered myself a real creator. I knew it would be a long and arduous process, not only to get the show off the ground but also to keep it going. Unfortunately the adage “if you build it, they will come” doesn’t hold water. […]
‘Like, Comment, Subscribe’ Details YouTube’s Existential Struggles, Creator Frustrations
Many books have been written about tech’s biggest platforms. From Hatching Twitter to How to Turn Down a Billion Dollars, Elon Musk, Super Pumped, No Filter, and An Ugly Truth, deep reporting provides readers with an inside look into the influence of these firms. But one platform largely remained ignored by book authors, until now: […]
DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers
In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool […]
The Digital Coast’s List of Social Media Influencers
I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but some really stand out and I’d like to share with you these individuals who either blog, tweet, vlog, podcast, lecture, etc online and can teach us all a good valuable lesson on how to […]
Separating The Difference Between Influencers & Evangelists.
This question was first posed today on Twitter by Joann Peach during the Future of Influence Summit in San Francisco. Several people responded to her inquiry and here’s my take on it: no. I don’t think that influencers are the same as people you would consider to be champions or enthusiasts. Rather, let’s think of […]
Bloggers may be influencers but don’t decide things for you
I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be […]
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
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