Archive
Tag: Google I/O
Google Rebuilt Search Around AI. Don’t Throw Away Your SEO Playbook.
IN THIS ISSUE: Google didn’t just update Search at I/O this week. It rebuilt it around AI, with consequences for every marketer who has spent years optimizing for a SERP that no longer looks the same. This issue examines what the shift from SEO to Answer Engine Optimization actually means for businesses trying to stay […]
For Google, It’s Gemini Everything Everywhere All At Once
It was supposed to be Google’s week to showcase its latest AI innovations. Then, OpenAI said, “Hold my beer,” and released a significant update to GPT-4 that can handle text, speech and video. And the new model is free to use! While it took some of the wind out of Google’s sail on the eve […]
Google Photos’ New AI Editing Tool Could Pose Threat to Adobe
Updates made to Google Photos consistently astound me. I like the app’s cloud backup and easy search for people and locations. And though, while other apps offer similar features, Google’s use of artificial intelligence helps it stand out. A successor to Google+ and Picasa, Google Photos is the company’s first AI-native apps. At one point, […]
Google Challenges Amazon’s Product Search Dominance With New Shopping Graph
Amid all the flurry of news Google announced at its 2021 I/O developer conference, one thing stood out to me: the launch of the Shopping Graph. The announcement may not be as glamorous as, say, Android 12, but its importance isn’t to be ignored. While Google is putting forth the full power of its search […]