Archive
Tag: Geolocation Marketing
Foursquare Releases Its Places Data as Open Source
Foursquare has announced a new contribution to the open-source community. The location-based service company is making its foundational open data set, Open Source Places, generally available. Containing more than 100 million global places of interest (POI), it can be used commercially under the Apache 2.0 license framework. “As we enter a new frontier of technology […]
Foursquare City Guide Shutting Down on Dec. 15; Swarm Will Stay Active
A decade after splitting its city guide feature from its social check-in service, Foursquare is streamlining further. The company will sunset the City Guide app on December 15, with the web version following in early 2025. Meanwhile, the popular Swarm check-in app will stay active, potentially receiving an update to enhance the user experience. Much […]
Foursquare’s Founder Revives Audio Vision With BeeBot to Make You Aware of the World Beyond Your Phone
Foursquare, a location-based service provider, once launched an audio guide application designed to seamlessly provide reviews and recommendations for captivating local spots directly to your AirPods. However, the COVID-19 pandemic hindered those efforts, resulting in the shelving of the app. Nevertheless, company co-founder Dennis Crowley retained his interest in the concept and has now revived […]
Facebook Ventures into Location-Based Services – But Is There a Dark Side?
By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]
Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits
The team at VaynerMedia, operated by brothers Gary and AJ Vaynerchuk, released a case study that attempts to prove to the marketing and business world that geolocation services can be used to help drive business to your brand. What is geolocation? Known also as location-based services, this technology has recently grown more popular thanks to […]
10 Foursquare Badges We’d Like Made To Honor Community Service
Editor’s Note: This post was initially published on Stage Two’s website on March 24, 2010, and co-authored with Jeremy Toeman. At this year’s South by Southwest Interactive conference (SXSW), geo-location service Foursquare released 16 new badges that users could earn – all of which had different requirements. For those using services like Foursquare or even Gowalla, the […]