Archive
Tag: GenAI
Microsoft Has a Faster, Cheaper Version of Its Best Image Model
Microsoft isn’t slowing down in its push to develop its own lineup of homegrown AI models. On Tuesday, the company announced a variation of its text-to-image model called MAI-Image-2-Efficient. While both provide photorealistic and expressive images with reliable in-image text, the new model is designed to be 22 percent faster and four times more efficient. […]
With Prompted Playlist, Spotify Wants AI to Understand the Moment, Not Just the Genre
Sitting down to write this article, I found myself thinking about the music that would put me in the right frame of mind to tell this story. My usual go-to playlist often does the job, but sometimes the moment calls for something more tailored. I know the feeling I’m chasing—but pinning it down by artist, […]
JWX Acquires AI Video Startup Aug X Labs, Folding Augie Studio Into Its Enterprise Media Stack
Aug X Labs, the creator of AI-powered video app Augie Studio, has been acquired by video technology firm JWX. Financial terms were not disclosed, but the deal includes the full retention of Aug X Labs’ team, with co-founders Jeremy Toeman and JT White moving into executive roles once the deal closes. In addition, because JWX […]
68% of Companies Use AI, but Frontier Firms Are Driving Real Enterprise Impact
Seven months ago, Microsoft introduced the concept of the Frontier Firm, arguing that AI would fundamentally reshape the enterprise. Its research predicted that within two to five years, most companies would be well on their way to becoming AI-native. Now, a new Microsoft-commissioned study by IDC offers an early look at that trajectory—and how closely […]
Adobe Firefly Adds AI-Powered Soundtrack and Speech Generation
First, there was image generation in Adobe Firefly. Then came video, sound effects, and audio translation. Now, Adobe is adding two new capabilities to its generative AI platform: soundtrack and speech creation. “The introduction of the Generate Soundtrack application and model from Adobe…is the first model that allows you to generate instrumental soundtrack that you […]
Adobe Launches Firefly Mobile App, Adds AI Models from Ideogram, Pika, Luma, and Runway
Adobe’s image and video generation platform is coming to iOS and Android. On Tuesday, the company introduced its native Firefly mobile apps, giving creators more freedom to generate content on the go. The launch is part of a broader update to the platform that includes support for new AI models from Google, Ideogram, Pika, Luma, […]
Generative AI Becomes Top IT Priority in 2025—and Is Getting a Seat in the C-Suite: AWS
Generative AI is everywhere, but that doesn’t mean workers are ready for it. While tech providers promise their solutions lead to task automation, better creativity, and faster decisions, a new Amazon Web Services (AWS) study identifies a major obstacle: Companies still lack the skilled talent needed to put these tools to work. Workers without the […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]
Lessons From My First AWS re:Invent
IN THIS ISSUE: My conference adventures continue as I journey to Amazon’s re:Invent conference to hear about AWS’ approach to AI. Plus, explore the company’s AI partnership with the NFL and how they use the technology to help support players’ philanthropy. And don’t miss the roundup of AI news you may have missed from the […]