Archive
Tag: Creative
Canva Unveils Brush, an AI Model Built to Edit Designs at Lower Cost
Canva spent the past week showing off an AI model that creates images, and now it’s turning to the harder task of reworking them. On Thursday, the company introduced Brush, an in-house vision-language model built to edit designs. Because Brush reads both what’s in a design and how it’s arranged, Canva AI users can make […]
With Craft, Canva Turns Its Design Templates Into an AI Advantage Over Adobe
For the past year, Canva has worked to become what it calls a creative operating system: a single platform where AI, design, and productivity come together. To make that idea a reality, the company has been developing its own models to handle everything from style transfer to video generation faster and more cheaply than frontier […]
Adobe Brings Photoshop, Firefly, Express, and Other Pro Tools Into Slack
Adobe is continuing its effort to bring Creative Cloud to where its users are. The company announced on Wednesday that it has brought more than 70 pro-grade tools from its creative and productivity suites, including Firefly, Express, Photoshop, Premiere, Acrobat, InDesign, Illustrator, Stock, Lightroom, and more, into Slack. When users install Adobe for Slack, they […]
Adobe Firefly Graduates Its Audio Tools and Adds a Free Tier to Its AI Assistant
Sound is usually the last thing a creator adds to a project, and the first thing anyone watching it notices. It’s also the point where the work stops. The edit is finished, the pacing is right, and then comes the detour: out to a stock library, through a licensing page, into a subscription in search […]
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
Canva Was a Design Platform With AI Tools. Now It’s an AI Platform With Design Tools.
When Melanie Perkins, Cameron Adams, and Cliff Obrecht launched Canva 13 years ago, the goal was to make design accessible to everyone. Back then, it was a territory reserved for specialists. Adobe’s suite was the industry standard—powerful, but complex and expensive enough to keep most people out. Creating a polished presentation or a simple marketing […]
Adobe Launches Firefly AI Assistant to Unite Its Creative Suite Under One Conversational Interface
For decades, learning Adobe meant learning its tools — the shortcuts, the workflows, the muscle memory of navigating a suite built around precision controls. On Wednesday, the company argued that shouldn’t be a prerequisite anymore, unveiling Firefly AI Assistant, a creative agent that consolidates the power of Photoshop, Premiere, Lightroom, Illustrator, Express, and more, all […]
Adobe Firefly Unlocks Custom Models for Public Beta, Letting Creators Own Their Style
This year, Adobe Firefly turns three, and it looks very different from its public beta launch. What started as a hub for the company’s generative models has evolved into something broader: a platform that brings together both Adobe and third-party models, giving creative professionals a single place to choose the right engine for the job. […]
Adobe Firefly Adds Video Tools, FLUX.2 Model, and Unlimited Generations Through Jan. 15
Adobe is closing out 2025 with a fresh slate of AI upgrades designed to make video creation and editing easier for creators. On Tuesday, the company is upgrading the availability of its Firefly video editor, along with announcing new tools for precise edits and camera-motion control, a video upscaling feature in Firefly Boards, and support […]