Archive
Tag: Content
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Canva Was a Design Platform With AI Tools. Now It’s an AI Platform With Design Tools.
When Melanie Perkins, Cameron Adams, and Cliff Obrecht launched Canva 13 years ago, the goal was to make design accessible to everyone. Back then, it was a territory reserved for specialists. Adobe’s suite was the industry standard—powerful, but complex and expensive enough to keep most people out. Creating a polished presentation or a simple marketing […]
Adobe’s Quick Cut Automates the Video Grind, Keeping Creators Inspired
Adobe is introducing a new feature aimed at easing the post-production workload for video creators. Launching today in the Adobe Firefly video editor, Quick Cut uses AI to assemble clips into a structured timeline, giving creators an instant first cut to refine—no more debating over how to manually piece together footage. “We designed Quick Cut […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
Hands-On with Surf: Flipboard’s New App Makes Discovering Content in the Fediverse Easier
It’s safe to say that the social media landscape has transformed dramatically. While Facebook, Twitter, YouTube, and LinkedIn once reigned supreme, recent industry turmoil has given rise to new entrants. As users grow increasingly wary of billionaire-owned social networks, they’re gravitating toward decentralized alternatives. Yet despite this evolution, one fundamental challenge persists: effectively discovering relevant […]
Why Flipboard Looks to the Fediverse for Its Next Big Evolution
Eight years ago, I sat down with Mike McCue to talk about Flipboard. When we spoke at the company’s Palo Alto, Calif. offices, he shared that the company had found its stride and that this would be the last startup he’d ever build. Much has changed since then, and Flipboard faces a transformative moment. After […]
In ‘Intercom on Marketing’, Prioritize The Why Over The How
I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something […]
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
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