Archive
Tag: Content Strategy
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
Hands-On with Surf: Flipboard’s New App Makes Discovering Content in the Fediverse Easier
It’s safe to say that the social media landscape has transformed dramatically. While Facebook, Twitter, YouTube, and LinkedIn once reigned supreme, recent industry turmoil has given rise to new entrants. As users grow increasingly wary of billionaire-owned social networks, they’re gravitating toward decentralized alternatives. Yet despite this evolution, one fundamental challenge persists: effectively discovering relevant […]
Spend More on Crafting Content to Gain More Bang For Your Buck
According to the Search Engine Marketing Professional Organization (SEMPO), concerning search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical thing to […]