Archive
Tag: Content Marketing
10 First-Timer Tips On How To Launch A Podcast
“We should start a podcast,” my friend Gregarious Narain told me. It was 2021 and we were looking for opportunities to create content—he as a startup founder and me as a two-time journalist searching for an outlet to interview exceptional personalities. That day’s planning ultimately led to us launching “The Created Economy” podcast. As we […]
Flipboard’s ActivityPub Embrace Sparks Content Revolution in the Fediverse
When the iPad debuted nearly 14 years ago, one app highlighted how we’d experience curated content on tablets. Flipboard* that day generated buzz because of how users “flipped” through it. Since then, the company has actively worked to enhance how it exposes people to ideas and stories. With Magazines as its atomic unit, Flipboard enables […]
Unleashing Creativity: Zealous Takes on Creators’ Tasks, Unburdens Time
Launching “The Created Economy” podcast in 2022 was the first time I considered myself a real creator. I knew it would be a long and arduous process, not only to get the show off the ground but also to keep it going. Unfortunately the adage “if you build it, they will come” doesn’t hold water. […]
How AI Search Might Impact Your SEO
Digital marketers dedicated years to optimizing websites, creating content tailored to keyword phrases in attempts to outperform search engine algorithms. However, the introduction of artificial intelligence (AI) in Microsoft Bing and Google may have completely transformed the landscape of search engine optimization (SEO), potentially playing a significant role in affecting site traffic. Making Search Work […]
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media
We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we present and validate our programs to our bosses instead of having our company viewed as taking advantage of the “flavor […]
Spend More on Crafting Content to Gain More Bang For Your Buck
According to the Search Engine Marketing Professional Organization (SEMPO), concerning search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical thing to […]