Community Management

Marketing October 2, 2010

Rick Sanchez, CNN’s Social Media Host, Screws Up & Now You Worry About The Community

We all know how social media has changed the way that information is passed around the world. It has greatly contributed to the whole “citizen journalist” concept and one of the major breakthroughs was with the @breakingnews account on Twitter that amassed a huge following because it broke news from around the world way faster […]

Marketing August 7, 2009

What Happens When You Think Your Customers Will Kowtow To You?

It’s often a good thing I’m using Twitter because otherwise I wouldn’t have come across this great new video that explains a lot and demonstrates the power of a community. As you may know, currently President Obama is trying to get his health care reform bill passed in the United States Congress and everyone is […]

Marketing May 26, 2009

Managing ROI for Community Managers

Â Graphic credit: Buzz Canuck Earlier this month, I responded to a question that was posed by a friend on Twitter about her role as a community manager. There was an issue about determining what return on investment (ROI) there is for having a community manager working within a particular company. Is there one? Shouldn’t we […]