Archive
Tag: Charlene Li
Strategic Leadership in the Age of Generative AI: A Guide for Long-Term Success
Can a new book finally help executives grasp the full potential of AI? In this issue of “The AI Economy,” we look at “Winning with Generational AI” and chat with one of its authors, Charlene Li, to understand if this 90-day blueprint can offer highly sought-after clarity. You have probably heard about NotebookLM, but what […]
The 90-Day Generative AI Blueprint
As we continue to see innovations around artificial intelligence accelerate, I continue to hear about how confused executives are when discussing how to use the technology. Multiple studies illustrate this point, which Salesforce chief executive Marc Benioff further emphasized during his Dreamforce keynote last month. Organizations recognize AI as being transformative and fear being left […]
Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology
Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control […]
With ‘Open Leadership,’ Create a Better Customer Relationship
Are you looking to get into social media? Have you ever encountered in your work a struggle to get your boss to buy into a program that you know will work, but have to fight tooth and nail just to get them to simply understand what’s being said? If so, then I suggest you read […]
Brand Engagement Measured On The Social Web
Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and […]
Are you down with the “Groundswell”?
Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method […]
You must be logged in to post a comment.