Archive
Tag: Brian Solis Book
‘Lifescale:’ The Movement Aimed at Freeing Us From Digital Distractions and Reigniting Our Creativity
Sitting down to write this article, I’m immediately distracted by an explosive opinion piece that has crossed my desk, requiring me to tweet excerpts to my followers. I’m also uneasy about the music coming from my Sonos speaker, so I’m on my phone searching for the right genre so I can concentrate. And as soon […]
End of Business as Usual: It’s Another Thing to KNOW Your Customers, Not Just Have Them
How do you view your customers? Do you create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to understand trends and evolving? If not, you’ve already doomed or stagnated your business. The marketing world has long been focused on selling and influencing […]