Archive
Tag: Book Review
How to Use AI for Marketing, the Non-Obvious Way
IN THIS ISSUE: A review of the book, “The Non-Obvious Guide to Using AI for Marketing” by David Berkowitz, a clear, practical resource for marketers trying to make sense of AI without getting lost in jargon or hype. Plus, why did Salesforce pay $8 billion for Informatica? Short answer: It’s the data. The Prompt Over a […]
Kara Swisher’s ‘Burn Book’: A Scorching Exposé of Tech Titans, Billionaires and Old Media
Phil Graham, the late owner of The Washington Post, popularized the adage that news provided the “first rough draft of history.” This, along with being able to speak truth to power, inspired me to pursue journalism. As I set out to cover the dynamic landscape of Silicon Valley, there were a select few reporters who […]
‘Like, Comment, Subscribe’ Details YouTube’s Existential Struggles, Creator Frustrations
Many books have been written about tech’s biggest platforms. From Hatching Twitter to How to Turn Down a Billion Dollars, Elon Musk, Super Pumped, No Filter, and An Ugly Truth, deep reporting provides readers with an inside look into the influence of these firms. But one platform largely remained ignored by book authors, until now: […]
‘Lifescale:’ The Movement Aimed at Freeing Us From Digital Distractions and Reigniting Our Creativity
Sitting down to write this article, I’m immediately distracted by an explosive opinion piece that has crossed my desk, requiring me to tweet excerpts to my followers. I’m also uneasy about the music coming from my Sonos speaker, so I’m on my phone searching for the right genre so I can concentrate. And as soon […]
‘Dear Founder’ Is the Business World’s ‘Dear Abby’ That Entrepreneurs Should Read
Whenever I’m motivated to take on a massive undertaking, be it a new adventure, traveling to another country, or anything work-related, I try not to take a half-assed approach to it, and this means educating myself on all possible avenues, obstacles, and angles. Whether talking to experts or extensively researching items online, I continue to […]
‘Brotopia’ Is An Education On The Sh*t Women Deal With In Tech
We’re well aware that the tech industry is actively pushing to involve more women. According to the U.S. Department of Commerce, women constitute 47 percent of the country’s workforce. However, in Science, Technology, Engineering, or Math (STEM) roles, only 24 percent of positions are held by women. While discussions about improving this statistic are essential, […]
In ‘Intercom on Marketing’, Prioritize The Why Over The How
I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something […]
‘Startup Mixology:’ A Handy, Quick Guide On How To Be A Winning Entrepreneur
It goes without saying that Silicon Valley is home to thousands, if not millions, of entrepreneurs, all chomping at the bit to create the next big thing, whether it be hardware or software-based. However, being an entrepreneur is certainly easier said than done. Yes, you can begin by simply moving forward with your idea, but […]
My Heart Belongs To ‘Twitterville’ — Now In Book Form
I was privileged to attend Shel Israel’s recent book launch party in honor of his upcoming book, Twitterville. After reading his first book, Naked Conversations, which he co-authored with technology evangelist Robert Scoble, I was looking forward to what was coming up next. Since I’ve been living in San Francisco, I’ve had a chance to […]
No bull-shitake. Guy Kawasaki’s “Reality Check” is telling you how it is.
A couple of years ago, I had the opportunity to attend what was perhaps my first business trip for work. The keynote speaker turned out to be Guy Kawasaki. To be quite honest, I hadn’t heard about him before and after his speech at the TravelCom 2007 conference & expo in Las Vegas, I was […]
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