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Tag: Blue Sky Factory
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part III)
The last part of a three-part series of email marketing tips that you can do to help improve your direct marketing efficiency. These tips were sent once a week in 2009 by Blue Sky Factory and I’ve chosen to aggregate it here. If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part II)
This is part two of a three-part series where I’m going to be listing part of the 52 tips on what you could do to make sure your email marketing strategy is an effective one. These tips were provided by Blue Sky Factory throughout 2009 when they sent out an email marketing tip once a […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part I)
With a brand new year, it’s probably a good way to kick start your online marketing efforts. And if you’re doing any form of email marketing, then don’t continue doing it the same way you’ve been in the past – especially if it isn’t working. Don’t just sit around and wonder how you can do […]
Blue Sky Factory: Getting Into The Inbox Without Selling Their Wares.
Ever since I’ve started reading Chris Brogan & Julien Smith’s Trust Agents, I’ve found myself more intrigued by what one email service provider and it’s founder have been doing that shapes the way we use the Internet. Trust Agents is all about bringing back human relationship and establishing a rapport with your customers so they’ll […]
#FollowFriday: The Capital Innovators
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers. For this week’s selection, we’re jumping to the right coast of the United States to check out the awesome folks in the DC Metro/Mid-Atlantic region and why […]
Turning to the Internet for success during a recession – Part 2 – Email Marketing
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 20, 2009. With any online program, in order to extend your reach to the masses, one crucial part to have to your strategy would be to have a mass distribution channel. You could […]
How To Make Sure Your Email Gets Read
Recent blog posts and questions that I’ve posed have seemed to rotate around email marketing strategies. A few of the items that seem to circulate involve the following: Increasing Email Open Rates For you to increase the open rate, the first place you’ll need to look at is your subject line. SPAM and junk filters […]
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
What You Need to Know About Doing Email Marketing
I just came back from a pretty interesting conference for work relating to our CRM system and there was this presentation on how it integrates with an email marketing application. I find it awesome, and we’re taking advantage of it, but what slightly concerns me is how people expect to put together email marketing. It’s […]
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