Archive
Tag: Amazon Web Services
Microsoft Extends NFL Deal, Equips Teams with Surface Copilot+ PCs and AI Tools
Microsoft is deepening its ties with the National Football League, signing a multi-year deal to equip all 32 teams with its Surface Copilot+ PCs and AI tools aimed at streamlining operations and boosting performance. The agreement marks an expansion of a partnership that began more than a decade ago, when Microsoft became the NFL’s official […]
Inside AWS’s Global Accelerator for the Generative AI Era
Last December, I sat inside the theatre at the Venetian Hotel and Casino in Las Vegas, the home of world-famous magician Shin Lim. Only, I’m not there to see a sleight-of-hand spectacle—I’m there to watch the inaugural “Unicorn Tank,” a startup pitch competition put on by Amazon Web Services (AWS) held during its re:Invent conference. […]
Generative AI Becomes Top IT Priority in 2025—and Is Getting a Seat in the C-Suite: AWS
Generative AI is everywhere, but that doesn’t mean workers are ready for it. While tech providers promise their solutions lead to task automation, better creativity, and faster decisions, a new Amazon Web Services (AWS) study identifies a major obstacle: Companies still lack the skilled talent needed to put these tools to work. Workers without the […]
AWS Releases Amazon Nova Premier, Its ‘Most Capable Model’ for Complex Task
Months after Amazon Chief Executive Andy Jassy first introduced the world to the Nova foundation model family, the company has released what might be its top-of-the-line variant, Amazon Nova Premier. Billed as Amazon’s “most capable model,” it can process text, images, and video (though not audio yet) and tackle complex, multi-step tasks that demand precise […]
Zendesk Acquires Local Measure to Strengthen AI Voice Capabilities, Expand AWS Partnership
Customer experience platform Zendesk has entered into a definitive agreement to acquire Australia-based Contact Center as a Service (CCaaS) firm Local Measure. Citing pending regulatory approval, the deal’s financial terms were not disclosed—it’s been reported to be $100 million—, but both companies expect the deal to close in May 2025. The move aims to bolster […]
Proto Hologram’s Holographic AI Avatars: ‘A Chatbot in a Fancy Dress, but With a Persona Presence’
I wanted to check out one company in particular while attending Amazon Web Services’ re:Invent conference. It came to my attention days prior while perusing LinkedIn, and I became curious about its technology. However, I ignored where exactly I could find it at the show. It turns out that the company, Proto Hologram, wasn’t hard […]
Lessons From My First AWS re:Invent
IN THIS ISSUE: My conference adventures continue as I journey to Amazon’s re:Invent conference to hear about AWS’ approach to AI. Plus, explore the company’s AI partnership with the NFL and how they use the technology to help support players’ philanthropy. And don’t miss the roundup of AI news you may have missed from the […]
How AWS and the NFL Used AI to Help Josh Allen, DK Metcalf Design Custom Cleats for Their Favorite Causes
Amazon Web Services (AWS) and the National Football League (NFL) have partnered since 2016. The cloud computing giant initially powered the sports organization’s Next Gen Stats software, which tracks a player’s performance. Eventually, it went on to support other areas, such as providing EC2 compute power to help with team scheduling and also helping migrate […]
AWS Adds New Models, Caching, and Data Integration to Amazon Bedrock
If you thought Amazon Web Services (AWS) was done revealing updates to Amazon Bedrock, you’re in for a surprise. After all, it’s the centerpiece of the company’s push to bring inference to all applications. That said, the generative AI development platform is receiving another slate of features and capabilities now generally available or in preview. […]
AWS Launches an Amazon Bedrock Marketplace With More Than 100 Models
Amazon Web Services announced the creation of a marketplace within Amazon Bedrock from which developers can easily find and install popular, emerging, and specialized language models. Although the company’s fully managed service for building and scaling generative AI applications already supports multiple models, this marketplace enables developers to swap out the LLM without requiring direct […]