Archive
Tag: Adobe LLM Optimizer
Travelers Trust AI. The Sites It Recommends Aren’t Ready.
When Jesse Middleton, a venture capitalist at Flybridge Capital, was looking to arrange travel from New York City to Cancun to attend a wedding, he didn’t scour Expedia, Travelocity, Kayak, or even individual airline websites—at least not on his own. Rather, it was handled by an AI agent. He wrote on LinkedIn that it searched […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]