Archive
Tag: Adobe Experience Manager
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]