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Tag: Adobe Digital Insights
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]