Author
Ken Yeung
Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age
Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, […]
“The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News
In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many […]
Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’
Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from […]
In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over
We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public […]
Transforming the Box: Aaron Levie’s Mission to Show It’s More Than Storing Files in the Cloud
The world of cloud storage has certainly heated up over the past couple of years, let alone months. Nary, a day goes by when we’re probably reading news about the latest service to increase storage capacity. Just this summer, Microsoft did that with its OneDrive service, giving free account holders 15GB of storage and 1TB […]
An Amazon Ad Platform Could Threaten Google’s Dominance
Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to […]
Broadcom’s WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps
The Internet of Things (IoT) space is heating up with numerous players entering the market more and more frequently. It’s estimated that this will be a $300 billion market by 2020 and is probably enticing enough to get everyone interested in entering the market. But how does one get involved and why is Broadcom interested […]
Expedia Morphs Into A Travel Data Platform, With New Apps And Planning Tools
In the days before the rise of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, three dominant forces dominated the travel industry: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn”—a startup […]
Flipboard Makes Moves To Cast The Spotlight On Its Magazine Creators
At last night’s #ReadWriteMix event at Say Media’s office, Flipboard CEO Mike McCue was in the proverbial hot seat with technology publication ReadWrite’s Editor-in-Chief Owen Thomas. The topic of the conversation centered around the future of the media industry. But unlike previous editions, it didn’t center around Flipboard’s unbundling of its app, nor about its […]
62% Prefer Facebook Over Pinterest, Twitter As Their Social Commerce Channel
In the social world, all the platforms are looking to one-up each other and show that it’s possible to monetize their service. Lately, that has evolved beyond simple advertising. And it’s apparent what you’re seeing now — earlier this month, it was said that there were signs Twitter would soon unveil its shopping service, something […]
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