Archive
Month: August 2025
Everyone’s a Prompt Engineer Now
Artificial intelligence existed for decades before ChatGPT, but it mostly operated behind the scenes—powering recommendation engines, detecting fraud, and optimizing logistics. Back then, technical professionals like engineers and data scientists were the ones steering these systems. But with the rise of generative AI in the workplace, anyone can now instruct the bots on what to […]
Google Still Owns Search—But ChatGPT Is Winning on Action
New data from the enterprise SEO firm BrightEdge reveals how artificial intelligence is redefining the search industry. Does it suggest that Google’s dominance is coming to an end? No, but it shows what the next era of search is shaping up to look like, one where task-oriented assistants like ChatGPT increasingly handle decision-making and action, […]