Archive
Month: February 2019
The Secret to Innovation Rests With Knowing Thy Customers
As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them, but […]
LinkedIn Takes On YouTube, Facebook With Live Video Service
If you looked at the video space earlier than 2017, LinkedIn would not have been associated with it. The Microsoft-owned professional social network hadn’t dipped its toes into the media, essentially surrendering opportunities to the likes of Facebook, Twitter, and of course, YouTube. Fast-forward to today and LinkedIn is rolling out its latest feature that […]
Facebook Going to Facebook
In the Aaron Sorkin-created show “The West Wing”, there’s an episode in which fictional President Jed Bartlet (played by Martin Sheen) argues with his Chief-of-Staff Leo McGarry (the late-John Spencer) about stances on political issues — the latter wished Bartlet would be more aggressive about his positions. Ultimately they reach the conclusion that it’s time […]