Archive
Month: May 2011
The Transformation of Online Advertising To Social Advertising
Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad […]
The Dark Alley Dealings On Influence & What We Hope The Scores Really Measure
I’ve been talking a lot about influence on this blog. Lord knows that I have and yet this post is going to talk about influence once more. Why? Because I feel that it’s important for me to focus on one standing issue surrounding one’s influence: it’s NOT simply just a score that you can measure […]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards
I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]
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