Flipboard’s Truth Seekers: Climate Change

Flipboard's Climate Change "Truth Seekers" Project
Some of the Storyboards produced for Flipboard’s “Truth Seekers” series on climate change.

Flipboard’s “Truth Seekers” project launched in 2020 to provide readers with thoughtful, objective insights on the day’s most divisive issues from experts. The goal was to create opportunities for meaningful dialogue. For Earth Month 2022, I spearheaded a “Truth Seekers” edition around climate change.

The concept I conceived was to highlight perspectives not from politicians or polarizing figures, but from scientists on the front lines and journalists investigating the topic. Ultimately, we had 11 experts participating, each focused on a specific aspect of the global emergency — city sustainability, carbon removal, misinformation, climate tech, energy usage, biodiversity, the impact on nature and wildlife, and more.

Participants in Flipboard’s “Truth Seekers” project on climate change.

I sourced all the contributors, managed all outreach, production and promotion of this project. Participants included a youth activist, climate reporters, scientists and a leader from the U.S. Environmental Protection Agency.

Everything was published ahead of Earth Day, promoted throughout Flipboard (e.g., prominent in-app placement, featured within our “10 For Today” flagship email newsletter, in addition to our climate change Magazine and distributed via a push notification to readers), and also shared off-property through social media.

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